Our Blog

People follow blogs because they want to hear about the blogger’s opinions and views. This doesn’t mean you can rant and rave unreservedly (especially if you are copywriting for a client), but it does mean that you have to find a balance between the relevant information you provide and adding some personal flair in the form of opinions. more...

No one wants to be spammed, but sometimes new Business Page owners get excited and post what seems like a constant flow of information on their wall. It is important to understand that what you post on your wall is posted on the wall of the people who have clicked "Like" on your page. We encourage our clients, when they are doing status updates themselves, to be courteous and post no more than twice a day. Facebook is not Twitter and so 5 to 10 status updates a day could get you blocked or hidden by fans when they feel you have inundated their wall with your daily or hourly updates. more...

Once you have 25 people who have clicked that they "Like" your Business Page, you can select a short easy to remember name to promote on your website and business card. Your Business Page goes from something like http://www.facebook.com/pages/Waldorf-MD/mynewbusiness/129943573719686?ref=sgm to something like this http://www.facebook.com/mynewbusiness. Just visit this link www.facebook.com/username. You can have vanity URLs for both your personal account and Business Page. more...

After you have set up your Facebook Business Page, you can "lock down" your personal profile that was used to launch your Business Page. To do so, just alter the privacy settings in the personal account to not show your personal information to others who are not "approved" friends. more...

To set up your own Business Page, I recommend that one of the business owners create a new email address specifically for Facebook. Once you have set up the personal Facebook profile, you are ready to get started. But, don't take time to add information like education and other details in this special account unless you plan on using it for your personal use. You are just setting up this account to have a platform to launch and access your new Facebook Business Page. more...

Q. What is a Facebook Business Page, is it the same thing as a Fan Page and how can I set one up? more...

Just when we were getting comfortable with local search, Google flipped everything on its head with the launch of their Place Search feature. This new kind of local search organises information around specific locations making it easier for users to compare places and decide where to go.

If you've conducted a local search within the last week or so, you will have noticed a number of changes to the results page, including the following:
• Elimination of the Google Map listings
• Ranking algorithm for local listings has been updated
• Google Places pages have greater visibility
• Local results with more information (e.g.: 3rd party review sites)
• Information is grouped to make it easier to digest and compare
• New link for "Places" in the left-hand panel of the search results page so you can switch to these results whenever you want
• Google map now on the right side above the paid search listings, which scrolls as you scroll down the page

Google is building-in web intelligence! A Google Place Search result will begin appearing automatically on Google when they predict you're looking for local information. Their goal is make it faster and easier for searchers to find the local information they are looking for that will ultimately help them decide where they want to go.
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Adding a blog to your business or personal website can boost your organic search engine results dramatically.  This can help many websites that doesn’t have enough content on them, to get more traffic.  A blog adds regular fresh keyword rich content to your website – if you implement various on page SEO strategies correctly. A blog is also an excellent tool that you can use for various internet marketing strategies. more...

Ever wondered exactly what Black Hat SEO (Search Engine Optimisation) means? It is the unethical under the table way of search engine marketing. Think you don’t know about it? I am sure you have at least browsed to a couple of websites practising these bad website ranking methods. more...

It is not that hard to find a web design company or to find website developers to develop your online application according to your needs. The question is…do they understand search engines? Do they know how to optimise your website and make it search engine friendly? Do they really understand Search Engine Optimisation? more...