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I like this video on soial networking http://www.yourwebchick.com/come-to-the-party-on-twitter 

Perry Belcher talks about people wanting to know how you can make money on social networking?  His answer? You don’ t make ANY money on social networking! You make friends and connections with social networking.  Eventually down the road, you probably will “sell” them or someone they know something, but that’s not really the point of social networking.

Perry Equates Facebook, Twitter, MySpace, YouTube with acting the same on your social network as you would if you were going to a big party!  You don’t walk around a party you are invited to saying.. “Buy this.. Employ re me.. Come to my store..” or if you do, you aren’t making many friends at the party! You try to connect with people at the party. You might look for people that live near you, or that you are in the same live stage with or that you have similar interests with.

How do women start up a conversations? Women usually meet and then start sharing things about themselves looking for commonalities…. kids, church, hobbies, husbands, single, married, divorced, empty nester… If they find something in common then they are off and running and will be sharing innermost secrets within minutes!  They also often will compliment one another on something not necessarily to start a conversation or a relationship but for information.  An example would be  “.. I just love your earrings.. where did you get them?”  So that woman is flattered that you not only thing she has great taste but now she gets to do something women LOVE to do.. she gets to pass on her shopping expertise!  “OH! Thanks! I got them at this great little boutique on the High Street. Tracy is the owner, tell her Jackie sent you.”

Social networking is just like THAT! You are on Twitter, you just found the world's best Mexican Restaurant in your town.  You Tweet that.. someone else says oh I have been wanting to try that spot, they love it, they say thanks for the tip, you’ve established you both love Mexican food and you live in the same area.. pretty soon you are meeting at Starbucks and finding out more things you have in common. One day they say one day.. oh WOW My husbands company has a website and he told me  it never gets any traffic, isn’t that what you do? … well hey “Yes it is .. I can help with that…”  and now you have a friend and a client, but you never made a penny from being on Twitter.