Earlier in the week we looked at Why Content is King when in comes to websites. Today we look at the final part of the discussion.
With content management you have a new dilemma. Not only do you have to keep the content fresh and / or growing, but you have to ensure it is portraying the right image for your business, that it is relevant, interesting and appropriate. Do you do it yourself with internal resources or do you outsource to the experts? If it’s the equivalent of one man and a teaspoon, digging your way to victory is going to be slow progress.
At the end of the day content is king and content management offers freedom to do this but is also comes with responsibility. If you are managing content you’re dealing in words, and they need skilful handling.
Don’t let that new contact somewhere around the world look at your website and say the equivalent of Truman Capote’s famous comment on Jack Kerouac’s book On the Road: “That isn’t writing at all, it’s typing!”
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