When it comes to websites, content is king. It’s a mantra that is worth remembering no matter how much search engine optimisation or social media hype we hear. A website with no worthwhile content is always going to be a case of the “Emperor’s New Website”. It will neither appeal to the search engines nor the human visitors.
If your website is going to be a window to the world, it’s hard to paraphrase the proverbial teenager’s mother’s cry to something like: “Do you really want your company going out like that?”
Content is undeniably important, so why is it such a thorny problem for companies? Typically a company will be in one of two positions:
- You have a website you cannot administer and you need to tell your web developers what you want to say.
- You have a content managed website, and you still need to tell your web developers what you want to say.
In my experience clients with plenty of new content to add to their website are like hens’ teeth – rare (and possible sharp!). But even possessing copious amounts of content can be a mixed blessing.
On Wednesday we'll post Part II
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