Our Blog

A regular question we are asked is: "If I create a mobile website and use the same content as my regular website, will Google treat this as duplication? If content is duplicated this will normally affect my search engine ranking adversely" more...

Creating a positive brand impression on the Internet  more...

In today’s world, with the growing number of websites on the internet, the importance of increasing traffic to your website is greater than before. Initially web design was about designing the most attractive website, so it was all about colour, imaging and the best looking fonts. Web design has become more about the layout of information than the actual design of the page. Internet users are more likely to scan your website for the information they want than actually reading every word on the page. Their time is limited and they know what they’re looking for, so if you don’t make it easy for them to find it they won’t think twice about moving on. more...

People long have loved to find new and innovative uses for the most innocuous technologies and advances. In the late 19th century, "moving pictures" were a nickel-arcade novelty. Today films such as Avatar are made on budgets comparable to military-grade hardware investments. Alexander Graham Bell's telephone could barely call from one room to another; now the average iPhone has more uses and computing power than all the computers used in World War II combined.

This trend is repeating itself with the rise of social media network marketing practices. What started as socialization programs only slightly more complex than the average e-mail client has grown into one of the newest and most promising marketing niches in the entire world. Taking advantage of this means familiarizing oneself with a few surprisingly simple concepts that have unusually far-reaching implications. In particular, marketers are finding that the "Like" and "Share" features on Facebook have become the newest and best tool in the marketing online arsenal.  more...

When searching for a local business on Google, there are 7 Google Map listings that appear.  According to the big boys (Google),97% of consumers searches online for local businesses.  Listings are free for any business with a physical address. Businesses that makes in person contact with customers qualify for a Google Places listing. more...

More people and companies are jumping into social media to start interacting with potential clients in online conversations on the web.  Social Media Marketing (SMM) typically uses a combination of Web 2.0 channels such as Facebook, Twitter, YouTube, LinkeIn,  various social bookmarking sites, blogging and more. more...

Did  you know that by adding a blog to your website you can improve your site’s organic search engine optimisation rankings?  Using a blog is a great way to attract links and targeted traffic to your existing website and it can be done in three ways. more...

 Search engine optimisation (SEO) is the art and science of getting your website indexed, discovered and analysed.  It is also the method of getting your website ranked on the search engines and to improve your rankings for keywords users are searching for. more...

Just when we were getting comfortable with local search, Google flipped everything on its head with the launch of their Place Search feature. This new kind of local search organises information around specific locations making it easier for users to compare places and decide where to go.

If you've conducted a local search within the last week or so, you will have noticed a number of changes to the results page, including the following:
• Elimination of the Google Map listings
• Ranking algorithm for local listings has been updated
• Google Places pages have greater visibility
• Local results with more information (e.g.: 3rd party review sites)
• Information is grouped to make it easier to digest and compare
• New link for "Places" in the left-hand panel of the search results page so you can switch to these results whenever you want
• Google map now on the right side above the paid search listings, which scrolls as you scroll down the page

Google is building-in web intelligence! A Google Place Search result will begin appearing automatically on Google when they predict you're looking for local information. Their goal is make it faster and easier for searchers to find the local information they are looking for that will ultimately help them decide where they want to go.
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