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A lot of people still tell us that they're not interested in using Social Media for their business; that it's a waste of time, that it won't generate any returns. So we tell them to consider this - the three most popular websites in the UK are Google, Facebook and YouTube. In that order. more...

What is Twitter all about? Do I really need a Twitter profile for my business? Will I get any followers on Twitter? These are some of the questions we hear on a daily basis from some of our clients when we talk about social media marketing. Facebook at the moment seems to have everything in place for sharing interesting content and to inform your network of new services and news in your industry.  The big question is however: Is Facebook the ultimate social network and should I use Twitter at all? more...

People long have loved to find new and innovative uses for the most innocuous technologies and advances. In the late 19th century, "moving pictures" were a nickel-arcade novelty. Today films such as Avatar are made on budgets comparable to military-grade hardware investments. Alexander Graham Bell's telephone could barely call from one room to another; now the average iPhone has more uses and computing power than all the computers used in World War II combined.

This trend is repeating itself with the rise of social media network marketing practices. What started as socialization programs only slightly more complex than the average e-mail client has grown into one of the newest and most promising marketing niches in the entire world. Taking advantage of this means familiarizing oneself with a few surprisingly simple concepts that have unusually far-reaching implications. In particular, marketers are finding that the "Like" and "Share" features on Facebook have become the newest and best tool in the marketing online arsenal.  more...

More people and companies are jumping into social media to start interacting with potential clients in online conversations on the web.  Social Media Marketing (SMM) typically uses a combination of Web 2.0 channels such as Facebook, Twitter, YouTube, LinkeIn,  various social bookmarking sites, blogging and more. more...

No one wants to be spammed, but sometimes new Business Page owners get excited and post what seems like a constant flow of information on their wall. It is important to understand that what you post on your wall is posted on the wall of the people who have clicked "Like" on your page. We encourage our clients, when they are doing status updates themselves, to be courteous and post no more than twice a day. Facebook is not Twitter and so 5 to 10 status updates a day could get you blocked or hidden by fans when they feel you have inundated their wall with your daily or hourly updates. more...

Once you have 25 people who have clicked that they "Like" your Business Page, you can select a short easy to remember name to promote on your website and business card. Your Business Page goes from something like http://www.facebook.com/pages/Waldorf-MD/mynewbusiness/129943573719686?ref=sgm to something like this http://www.facebook.com/mynewbusiness. Just visit this link www.facebook.com/username. You can have vanity URLs for both your personal account and Business Page. more...

After you have set up your Facebook Business Page, you can "lock down" your personal profile that was used to launch your Business Page. To do so, just alter the privacy settings in the personal account to not show your personal information to others who are not "approved" friends. more...

To set up your own Business Page, I recommend that one of the business owners create a new email address specifically for Facebook. Once you have set up the personal Facebook profile, you are ready to get started. But, don't take time to add information like education and other details in this special account unless you plan on using it for your personal use. You are just setting up this account to have a platform to launch and access your new Facebook Business Page. more...

Q. What is a Facebook Business Page, is it the same thing as a Fan Page and how can I set one up? more...