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Top execs slower then employees, customers to view social media as communications channel more...

Often when I’m talking to some of my clients regarding social media marketing, they will ask me why they would need a social media strategy to strengthen their internet marketing initiatives. I’m not really bothered by those questions because it is the same reason why any company does marketing and advertising. more...

A lot of people still tell us that they're not interested in using Social Media for their business; that it's a waste of time, that it won't generate any returns. So we tell them to consider this - the three most popular websites in the UK are Google, Facebook and YouTube. In that order. more...

A recent report by the Boston Consulting Group (BCG) claims that the value of the internet economy within G20 countries will double by 2016.  The report, backed by Google, suggests that ever increasing mobile access will be the main driving force behind growth.  It also names the UK as one of the most advanced e-commerce economies.   more...

A regular question we are asked is: "If I create a mobile website and use the same content as my regular website, will Google treat this as duplication? If content is duplicated this will normally affect my search engine ranking adversely" more...

What is Twitter all about? Do I really need a Twitter profile for my business? Will I get any followers on Twitter? These are some of the questions we hear on a daily basis from some of our clients when we talk about social media marketing. Facebook at the moment seems to have everything in place for sharing interesting content and to inform your network of new services and news in your industry.  The big question is however: Is Facebook the ultimate social network and should I use Twitter at all? more...

Creating a positive brand impression on the Internet  more...

In today’s world, with the growing number of websites on the internet, the importance of increasing traffic to your website is greater than before. Initially web design was about designing the most attractive website, so it was all about colour, imaging and the best looking fonts. Web design has become more about the layout of information than the actual design of the page. Internet users are more likely to scan your website for the information they want than actually reading every word on the page. Their time is limited and they know what they’re looking for, so if you don’t make it easy for them to find it they won’t think twice about moving on. more...