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Top execs slower then employees, customers to view social media as communications channel more...

Often when I’m talking to some of my clients regarding social media marketing, they will ask me why they would need a social media strategy to strengthen their internet marketing initiatives. I’m not really bothered by those questions because it is the same reason why any company does marketing and advertising. more...

A lot of people still tell us that they're not interested in using Social Media for their business; that it's a waste of time, that it won't generate any returns. So we tell them to consider this - the three most popular websites in the UK are Google, Facebook and YouTube. In that order. more...

A regular question we are asked is: "If I create a mobile website and use the same content as my regular website, will Google treat this as duplication? If content is duplicated this will normally affect my search engine ranking adversely" more...

What is Twitter all about? Do I really need a Twitter profile for my business? Will I get any followers on Twitter? These are some of the questions we hear on a daily basis from some of our clients when we talk about social media marketing. Facebook at the moment seems to have everything in place for sharing interesting content and to inform your network of new services and news in your industry.  The big question is however: Is Facebook the ultimate social network and should I use Twitter at all? more...

Creating a positive brand impression on the Internet  more...

People long have loved to find new and innovative uses for the most innocuous technologies and advances. In the late 19th century, "moving pictures" were a nickel-arcade novelty. Today films such as Avatar are made on budgets comparable to military-grade hardware investments. Alexander Graham Bell's telephone could barely call from one room to another; now the average iPhone has more uses and computing power than all the computers used in World War II combined.

This trend is repeating itself with the rise of social media network marketing practices. What started as socialization programs only slightly more complex than the average e-mail client has grown into one of the newest and most promising marketing niches in the entire world. Taking advantage of this means familiarizing oneself with a few surprisingly simple concepts that have unusually far-reaching implications. In particular, marketers are finding that the "Like" and "Share" features on Facebook have become the newest and best tool in the marketing online arsenal.  more...

In my opinion, Twitter is definitely one of the best Web 2.0 channels to use in your social media marketing campaign. For many people and businesses it has provided an effective vehicle for internet marketing success.  It doesn’t mean that you will be successful for just being on Twitter, it is all about connecting with targeted audiences and establish lasting relationships with your network. more...

When searching for a local business on Google, there are 7 Google Map listings that appear.  According to the big boys (Google),97% of consumers searches online for local businesses.  Listings are free for any business with a physical address. Businesses that makes in person contact with customers qualify for a Google Places listing. more...

More people and companies are jumping into social media to start interacting with potential clients in online conversations on the web.  Social Media Marketing (SMM) typically uses a combination of Web 2.0 channels such as Facebook, Twitter, YouTube, LinkeIn,  various social bookmarking sites, blogging and more. more...