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Top execs slower then employees, customers to view social media as communications channel more...

Often when I’m talking to some of my clients regarding social media marketing, they will ask me why they would need a social media strategy to strengthen their internet marketing initiatives. I’m not really bothered by those questions because it is the same reason why any company does marketing and advertising. more...

A lot of people still tell us that they're not interested in using Social Media for their business; that it's a waste of time, that it won't generate any returns. So we tell them to consider this - the three most popular websites in the UK are Google, Facebook and YouTube. In that order. more...

A recent report by the Boston Consulting Group (BCG) claims that the value of the internet economy within G20 countries will double by 2016.  The report, backed by Google, suggests that ever increasing mobile access will be the main driving force behind growth.  It also names the UK as one of the most advanced e-commerce economies.   more...

The job roles of a web designer and developer are very different, but it often happens that companies expect the one or the other to perform jobs that don’t really fall into their specific set of skills. Many graphic designers have a good working knowledge of HTML and some web developers may be able to use various graphic design programs, but this doesn’t mean that they can (or should be expected to) switch between these domains with ease. more...

Designing and launching a new website can be a lot of fun, but also very nerve wracking, especially when you are new to web design. If you keep these four tips in mind, however, you will find that designing and launching your website is one of the easiest things ever. more...

A regular question we are asked is: "If I create a mobile website and use the same content as my regular website, will Google treat this as duplication? If content is duplicated this will normally affect my search engine ranking adversely" more...

What is Twitter all about? Do I really need a Twitter profile for my business? Will I get any followers on Twitter? These are some of the questions we hear on a daily basis from some of our clients when we talk about social media marketing. Facebook at the moment seems to have everything in place for sharing interesting content and to inform your network of new services and news in your industry.  The big question is however: Is Facebook the ultimate social network and should I use Twitter at all? more...