Our Blog

Top execs slower then employees, customers to view social media as communications channel more...

A lot of people still tell us that they're not interested in using Social Media for their business; that it's a waste of time, that it won't generate any returns. So we tell them to consider this - the three most popular websites in the UK are Google, Facebook and YouTube. In that order. more...

What is Twitter all about? Do I really need a Twitter profile for my business? Will I get any followers on Twitter? These are some of the questions we hear on a daily basis from some of our clients when we talk about social media marketing. Facebook at the moment seems to have everything in place for sharing interesting content and to inform your network of new services and news in your industry.  The big question is however: Is Facebook the ultimate social network and should I use Twitter at all? more...

In my opinion, Twitter is definitely one of the best Web 2.0 channels to use in your social media marketing campaign. For many people and businesses it has provided an effective vehicle for internet marketing success.  It doesn’t mean that you will be successful for just being on Twitter, it is all about connecting with targeted audiences and establish lasting relationships with your network. more...

More people and companies are jumping into social media to start interacting with potential clients in online conversations on the web.  Social Media Marketing (SMM) typically uses a combination of Web 2.0 channels such as Facebook, Twitter, YouTube, LinkeIn,  various social bookmarking sites, blogging and more. more...

Adding a blog to your business or personal website can boost your organic search engine results dramatically.  This can help many websites that doesn’t have enough content on them, to get more traffic.  A blog adds regular fresh keyword rich content to your website – if you implement various on page SEO strategies correctly. A blog is also an excellent tool that you can use for various internet marketing strategies. more...

Finding common ground between search engines and social media can help customer engagement and conversion.

With increased awareness about search engine optimisation (SEO) and easier access to information, business owners are more willing to invest in making their websites rank higher on search engines. Simultaneously, the explosive growth of social media is spurring businesses to consider making social media an integral part of their overall marketing efforts. This does pose somewhat of a dilemma because the objective of search engines and social media channels is quite the opposite of each other.

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If you own a business, you have many choices to promote your business.  Social Media Marketing (SMM) is an online marketing strategy that will work with just about any type of business.  You can use a social media marketing campaign to strengthen and support your other marketing campaigns. more...

Q. I want to promote my business by marketing a new product or service or generating publicity for one of our events. What should I be doing besides updating the content of our website? more...