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More people and companies are jumping into social media to start interacting with potential clients in online conversations on the web.  Social Media Marketing (SMM) typically uses a combination of Web 2.0 channels such as Facebook, Twitter, YouTube, LinkeIn,  various social bookmarking sites, blogging and more. more...

Online video is one of the best ways to get in front of and hold the attention of your audience. Producing video for your website doesn’t have to be a big production. In fact, most studies find that simple, in-house videos have a greater impact than professionally designed video because they are more transparent and better identify with users. There are advantages across the board, including better search engine rankings, higher conversion rates and more exposure and branding for your business. more...

1. Creating your videos – Can I do it myself, what will I talk about and what equipment should I use? more...

Video is rapidly becoming one of the most effective ways to engage and market to online prospects. In fact recent studies show that online video grew 124% in 2009, having over 18.9 billion views. This massive growth is changing the way we think about doing business online and is opening up new opportunities that help drive sales. How can you capitalise on these opportunities? more...