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The job roles of a web designer and developer are very different, but it often happens that companies expect the one or the other to perform jobs that don’t really fall into their specific set of skills. Many graphic designers have a good working knowledge of HTML and some web developers may be able to use various graphic design programs, but this doesn’t mean that they can (or should be expected to) switch between these domains with ease. more...

Designing and launching a new website can be a lot of fun, but also very nerve wracking, especially when you are new to web design. If you keep these four tips in mind, however, you will find that designing and launching your website is one of the easiest things ever. more...

A regular question we are asked is: "If I create a mobile website and use the same content as my regular website, will Google treat this as duplication? If content is duplicated this will normally affect my search engine ranking adversely" more...

Creating a positive brand impression on the Internet  more...

In today’s world, with the growing number of websites on the internet, the importance of increasing traffic to your website is greater than before. Initially web design was about designing the most attractive website, so it was all about colour, imaging and the best looking fonts. Web design has become more about the layout of information than the actual design of the page. Internet users are more likely to scan your website for the information they want than actually reading every word on the page. Their time is limited and they know what they’re looking for, so if you don’t make it easy for them to find it they won’t think twice about moving on. more...

As a copywriter, you will often have to write entire websites from scratch (or from outdated three-page websites). During the initial meeting with the client, you will usually discuss the various pages and menu buttons on the website – such as services, report downloads, product pages, the about us page and the home page. more...

Why do you have a personal or a business website? What is the purpose of your website? Your website, the same as your business, needs to have a clear call to action with measurable results that you expect.  The purpose of your website, the design, the content and all the call to actions should all support the goal with your website. more...

What can a web site do for me you may ask? You may think that you are one of many and just a mere dot in cyberspace but you’re wrong! Don’t under estimate and undervalue the power of the virtual world. Make it real by exposing yourself online. That may sound somewhat crude but the best way to grow your business is to expose it and bare all. more...

Anyone can dream up a functional website in modern society as we all have access to the appropriate technology. The problem is that the majority of the websites one comes across on the net are rubbish. These tips will ensure that yours does not become a part of clutter on the internet: more...

It goes without saying that to compete in today’s global workplace, your business needs a website. A good website, otherwise in the not so distant future you and your business will be invisible. But a good website is more than an electronic brochure and your logo and some pretty photos surrounded by copy. A good website has most or all of the following characteristics: more...