Tips and helpful insights into internet marketing, digital media, social media, search engine optimisation from WSI in Eastbourne, Brighton, Sussex, Surrey and Kent
A lot of people still tell us that they're not interested in using Social Media for their business; that it's a waste of time, that it won't generate any returns. So we tell them to consider this - the three most popular websites in the UK are Google, Facebook and YouTube. In that order. more...
More people and companies are jumping into social media to start interacting with potential clients in online conversations on the web. Social Media Marketing (SMM) typically uses a combination of Web 2.0 channels such as Facebook, Twitter, YouTube, LinkeIn, various social bookmarking sites, blogging and more. more...
Online video is one of the best ways to get in front of and hold the attention of your audience. Producing video for your website doesn’t have to be a big production. In fact, most studies find that simple, in-house videos have a greater impact than professionally designed video because they are more transparent and better identify with users. There are advantages across the board, including better search engine rankings, higher conversion rates and more exposure and branding for your business. more...
1. Creating your videos – Can I do it myself, what will I talk about and what equipment should I use? more...
Video is rapidly becoming one of the most effective ways to engage and market to online prospects. In fact recent studies show that online video grew 124% in 2009, having over 18.9 billion views. This massive growth is changing the way we think about doing business online and is opening up new opportunities that help drive sales. How can you capitalise on these opportunities? more...
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Users search and then socialise to validate their findings. Relevant content can boost your visilibity across both platforms. As a company, you can take the critical step to ensure that the information you provide about your business or brand is put across in a user-friendly and relevant manner - not just on your website but also via blog articles, blog posts, Tweets, a Facebook page, perhaps even a video presentation on YouTube. If "content is king" was true in the past, it just got further reinforced! The important thing to remember is that while you may know best about your business, you may not always figure out the best way to communicate it to your target audience. Your best bet is to employ the services of a professional web copywriter or Internet marketing consultant who offers expert help with search marketing content. Compelling, persuasive copy with clear call to action can effect higher conversions from your search marketing and social media campaigns. Content that drives results can mean the difference between whether your audience surfs (visits) your online space or turfs (buries) it! |
Finding common ground between search engines and social media can help customer engagement and conversion.
With increased awareness about search engine optimisation (SEO) and easier access to information, business owners are more willing to invest in making their websites rank higher on search engines. Simultaneously, the explosive growth of social media is spurring businesses to consider making social media an integral part of their overall marketing efforts. This does pose somewhat of a dilemma because the objective of search engines and social media channels is quite the opposite of each other.
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If you own a business, you have many choices to promote your business. Social Media Marketing (SMM) is an online marketing strategy that will work with just about any type of business. You can use a social media marketing campaign to strengthen and support your other marketing campaigns. more...
Q. I want to promote my business by marketing a new product or service or generating publicity for one of our events. What should I be doing besides updating the content of our website? more...
Earlier this week we looked at part I of why Social Media can be good for business. Here are parts 6 - 10.
6. Get your Hands Dirty – There is no greater way to benefit from social media than to get adequate education and hands on training of how to use social media (create user profiles, followers, ads). more...
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