Six reasons why you should use LinkedIn as a B2B Marketer

LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media (and increasingly in content marketing). The network allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and […]

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Google Penguin – What You Need to Know

As of September 23rd 2016, Penguin 4.0 is live and now part of Google’s core algorithm. It runs in real time and is also more granular – but what exactly does this mean? What Is Penguin? Google changes its search algorithm around 500-600 times a year. These are mostly minor changes, but occasionally it will […]

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7 Key Steps for Achieving Website Success

Developing an engaging mobile ready website that converts visitors into leads and leads into buyers will provide an effective help for your digital marketing campaigns and will lay the foundation for your online success. Here are 7 key steps for achieving website success 1. Discovery Understand what you need. Your website may have many marketing […]

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5 Local SEO Tactics You Need to Stop Doing Today

As local business owners and local SEO’s, we can sometimes be guilty of using boilerplate search practices. However, it’s increasingly important to remember that local search is an ever-evolving landscape.What was effective a few years ago is not necessarily effective today. It’s crucial to keep evaluating our optimisation efforts in favour of adopting newer, more […]

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What’s next for Digital Marketing in 2016?

With over 20 years of experience in digital marketing, we’ve watched this industry grow, evolve and explode into the industry is it today. We’ve anticipated the influences of Google, Apple and Facebook has had on our society, and in return we’ve adapt our marketing strategies for each new trend.  Earlier this year WSI, published a […]

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Google Adwords Changes the Game!

Have you noticed a change to the way a Google SERP (Search Engine Results Page) shows up in the last few days? Does the page seem a little emptier than it used to? If you have noticed, then well done – you are observant. Google has globally rolled out a change that it has been […]

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The Entrepreneur’s Field Guide To Using Social Media Channels

I came across this useful honest article on Social Media for Business I’ve been on an eight year journey of trying to figure out how to use social media to build a business. As I mentioned last week in 4 Basic Elements Of Successful Social Media Strategies, I believe that if entrepreneurs are not leveraging […]

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Why You May Never Need to Cold Call Again!

Social Selling is the New Black in Lead Generation The savvy salesperson knows traditional selling methods are no longer worth the time, money and effort. With almost 90% of potential buyers conducting their pre-purchase research online and 60-70% of sales taking place from these inquiries, using social media for lead generation is a no-brainer. Social selling […]

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Are You Suffering from Keyword Anxiety?

Keyword Reports are for Fools and Insomniacs The fact is, search engines are getting smarter and they are no longer fixated on individual keywords. They’re focused on user intent… and so should you. Just a few short years ago we measured our client’s success by where they ranked in the search results for specific keywords. […]

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Where Are UK Marketers Distributing Content?

Use of video as a tactic is up Content marketing is widespread in the UK, according to 2015 research that found nearly nine in 10 marketers in the country use it. Tactics are tilting toward video, and YouTube has become a more important part of the landscape. The Content Marketing Institute (CMI) and Lionbridge asked […]

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Top Social Selling Trends of 2015

Top Social Selling Trends of 2015 By Francois Muscat Figures from a DemandGen 2014 study showed that 72% of B2B buyers turned to social media for information before making a purchasing decision. Companies that took these figures seriously stepped up their social selling strategies and are now reaping the benefits. If you want to make […]

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How to Make and Audience Love Your Brand on Facebook

How to Make An Audience Notice, Remember and Love Your Brand on Facebook In a world where smartphones and photo filters have greatly improved our ability to take and edit photos, it’s become important to have credible, high quality and relevant visual content on Facebook. The type of content that will not only help you […]

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Adapting Your Approach to Digital Marketing is a Must

Let’s face it – most of us hate change. But as Benjamin Franklin once said: “When you’re finished changing, you’re finished”. Twenty years ago, you probably didn’t have an email address, and now it’s hard to imagine life (or your business) without email. Ten years ago, Facebook didn’t exist, and now one-and-a-quarter billion people and […]

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5 AdWords Extensions You Should Be Using to Improve Conversion Rates

First, you have to do extensive keyword research to find the terms that will work the best for your campaign. Then, you need to spend money to learn which terms convert and which don’t. Ouch. After that, you have to whittle your term list down, adjust your match types, and find new terms that will […]

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3 SEO Predictions You Need to Know for 2016

Google freaks me out. How about you? It seems like they are always on the verge of making a big search algorithm change. As marketers we feel handcuffed, gagged and strapped to a chair – the search engines can do what they want to us. Recently I attended the Search Marketing Expo, and it helped. […]

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How to Understand Your Social Audience for Better Conversions

Social media matters for leads, sales and conversions. The link may not always be obvious, but it’s there. The latest statistics from Pew Research Center show that 74% of online adults use social media, and in the 18-29 age group, this number rises to 90%. Social media is also hugely important in ecommerce, as a […]

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The 3-Step Conversion Funnel

The 3-Step Conversion Funnel That Will Revolutionize Your Conversion Optimization Sometimes, all your conversion optimization needs is a swift kick in the pants. CRO can easily devolve into a bean-counting, test-running, data-crunching road to nowhere. What it needs is a strong dose of strategy, structure, alignment, and revenue-focused goals. Consider this article your swift kick […]

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Improve Sales Using Web Analytics

You cannot improve your online marketing without paying attention to your website statistics. Often overlooked, your website analytics can provide a wealth of knowledge to enable you to convert more visitors into clients. Here are five ways to understand and improve your visitors’ journeys through your website. Identify Your Best Traffic Sources One of the […]

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Internet Marketing is Effective say local Accountancy Firms

In May 2015 WSI Internet Consulting conducted a survey of Accountancy firms in the Eastbourne and Hailsham areas. This was an online survey of 12 firms with 10+ employees in which we asked them about their attitudes and use of internet marketing. Q: What is your Current Internet Marketing Status? 50% of respondents do have […]

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10 Years of Digital Marketing in Eastbourne

Time is the Measure of Business 10 Years ago I did something that was against all the caveats of starting up a new business. I moved home to a new part of the country where I knew no one and started up a business in a market that I knew little about – and we […]

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Social Selling – Why You May Never Need to Cold Call Again

I Hate Social Media! OK! Let’s be honest! Who cringes every time they hear the words “Social Media”? Who’s eyes glaze over when they hear the words “Tweet”, “Like” or “Hangout”? The good news is that you’re not alone. I think the majority of small businesses understand that social media is a sort of necessary […]

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5 Steps to Successfully Promote Your Brand Online

5 Steps to Successfully Promote Your Brand Online The ultimate marketing goal for your business should be for your brand to be instantly recognisable by your target audience so they think of you first when looking for the services you provide. Here are five key steps you can take to increase brand awareness and make […]

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