Adapting Your Approach to Digital Marketing is a Must

Let’s face it – most of us hate change. But as Benjamin Franklin once said: “When you’re finished changing, you’re finished”.

Twenty years ago, you probably didn’t have an email address, and now it’s hard to imagine life (or your business) without email. Ten years ago, Facebook didn’t exist, and now one-and-a-quarter billion people and millions of businesses use it to communicate. Even if you’re not directly involved in the communications or technology industries, there’s no doubt that technology has played a huge role in changes in your industry. These changes mean you, as a business person, have to change!

Your ability to adapt to new challenges, circumstances and technologies is key to increasing your customer base and improving brand loyalty.

Here are 4 essential steps to ensure your digital marketing strategy is ready to capitalise on new and expanding online opportunities:

  1. Be Ready with Responsive Web Design

Time spent browsing on smart phones, tablets and game consoles is steadily rising. Your website must be fully responsive and able to adapt to any screen size conveying your message with maximum clarity. An unresponsive website equals a bad user experience and lost opportunities.

  1. Prepare for Success with a Social CRM

Managing your social media is far more efficient with a social customer relationship management strategy. A CRM strategy enables social listening which allows you to adapt your marketing and advertising strategy based on what real people are saying about your brand in real time.

  1. Become an Adaptive Content Marketer

Your website should include an engaging blog enabling you to use your valuable insights into customer behaviour to adapt your marketing plans so you can publish a regular flow of content that engages your audience across the appropriate social platforms.

  1. Review and Improve Using Data and Analytics

Digital marketing is the most measurable form of marketing. Proper review of the analytics data from your web properties will allow you to identify challenges, shortcomings or potential areas of growth, eliminate the need for guesswork and identify what methods are working well and what needs improvement.

In summary, keep in mind that innovative tools and platforms like Hootsuite and Hubspot can easily provide the support and direction you need to adapt and improve your online marketing so you can win new clients and increase repeat business.

Would you like help to adopt a more adaptable digital marketing strategy for your business? Then get in touch. We help clients in Eastbourne and across Sussex, Surrey and Kent.

Tel: 01323 724159