Improve Sales Using Web Analytics

You cannot improve your online marketing without paying attention to your website statistics. Often overlooked, your website analytics can provide a wealth of knowledge to enable you to convert more visitors into clients.

Here are five ways to understand and improve your visitors’ journeys through your website.

  1. Identify Your Best Traffic Sources

One of the first benefits of analysing your visitors’ online activity is to identify where your website traffic is coming from. If you set up your tracking correctly you’ll even know what search phrases and paid ads drive the most conversions.

  1. Better Understand Customer Behaviour

Reviewing data such as time spent on your website, device preference, click paths and content popularity, will provide greater insight into your customers, leading to a more customised experience for progressing them through their website journey.

  1. Improve Website Conversion Funnels

Once you have a better understanding of your customers including how to drive engagement, you can identify the most effective behavioural triggers to direct more website visitors to take the action you want them to take.

  1. Perfecting Landing Page Performance

Using campaign landing pages without reviewing the statistics means you are getting only a small part of the story. Your landing page analytics will not only tell you what traffic source is most effective, it can also indicate the best converting content and calls-to-action your visitors will respond to.

  1. Making it Personal

An increased awareness of customers’ interests should lead to a more personalised customer experience especially when coupled with an effective email campaign. The more you can personalise your content, the more targeted and successful your marketing messages will be.

In summary, if you are focussing purely on “clicks” then you are missing out on a wealth of data that can positively impact your return on investment.

Would you like help to improve your marketing using website analytics? Then get in touch.

Tel: 01323 724159