Why Business Owners Should be Concerned About SEO
SEO is not a simple 3 letter word. SEO is a tool for your website to communicate with search engines and get listed in them. It’s a journey and not an event. It’s not as easy as adding a plug-in to your website or submitting your website to a search directory. SEO is a basic and still one of the key tools in online marketing. Doing good SEO is not just gaming the search engine. It requires a high degree of talent to constantly stay on top of the fast-changing world.
SEO is a process of optimising your website to get listed in the Search Engine Results Page (SERP). Most people assume that SEO is a simple task, where they should just add a plugin like YOAST to their WordPress website to get search engine rankings. But, the reality is not what it seems. Your SEO strategies should be resistant to ever-evolving search engine algorithms and skilled resources should give their utmost efforts.
Let’s first understand what SEO is?
SEO stands for “Search Engine Optimisation”. It is the process of attracting traffic to a website from the search results in an organic way. SEO is a set of commands specified to search engines about the website to improve its visibility in response to a search query. This is more effective than traditional marketing and generates potential customers with higher conversion rates.
Why SEO is Important?
Today the market is digitalised, so every business should have their own website. Once the website is ready, to make it prominent in search engines one needs to optimise it. The goal of SEO is to provide fast, responsive, and exact match for user searches.
Every business tries to be ahead of their competitors. A well-optimised website with precise keywords, quality content and friendly navigation, stands more chance of higher rankings. Ranking high in search results is important because generally, people visit websites showing in only first and second pages. Statistics say that 70% of people do not refer to the websites beyond 3-page results. So, when your website doesn’t show up for a search query then you are certainly missing out on many potential customers. Appearing in the first pages of the search engine results guarantees authority, which converts website traffic into potential customers and generates sales.
What can an expert do?
Doing SEO is not an amateur task. SEO involves a number of skilled techniques. To improve the ranking of a website takes a lot of research, effort, and time to execute. Ranking of a website depends on several factors like domain name, content on the page, HTML, URL structure, website performance, link building, domain name and many more.
Many people say, “There are a lot of free tools and guides available in the market, so I can use them for SEO on my own”. This may be true to some extent but knowing a little SEO can be dangerous. Anyone can do SEO, but doing it right is more worthwhile. SEO is possible only through constant learning and experience. Here lies the need of a professional.
How much time does it need?
It is a broad question. It is not magic and can be done overnight. Firstly, SEO needs patience. It may take around 3 to 4 months for successful outcomes. Ranking depend on your keywords and market competition. It is an ongoing process of adding fresh content and building new backlinks.
I’m sure you receive emails promising guaranteed No.1 place on SERPs. In fact, no one can guarantee first page results. No one, other than the search engines themselves know what criteria used to rank sites. Don’t fall victim to fake guarantees. Achieving ranking by trying to cut corners with unethical SEO tactics like building quick backlinks by link spamming, keyword stuffing, cloaking, doorway pages is extremely dangerous. Google is always ready to punish such sites.
Finally, it is important to understand that SEO is not dead, but it is advancing. SEO is a logical step for your business. When you are planning for long term business gains, SEO is the perfect way to stay ahead of the competition, achieve better brand exposure and gain new customers even when you are asleep.