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Category Archives: Consulting

Communication

- October 30, 2014

Communication and Internet Marketing Strategies Once we understand your business, we can show you the most effective methods to create an online business strategy. One of the most important components is your competitor analysis. With WSI’s Webscan we can quickly and easily identify how your website competes against your competitors. We will use this comprehensive […]

Communication and Internet Marketing Strategies

Once we understand your business, we can show you the most effective methods to create an online business strategy. One of the most important components is your competitor analysis. With WSI’s Webscan we can quickly and easily identify how your website competes against your competitors.

We will use this comprehensive competitor analysis highlighting your major online competitors and including all supporting organic and PPC information to provide an instant competitive advantage.

Search Engine optimisation – Design and propose a long term Organic Search Strategy that will get/keep your site at the top of search engines by indexing and targeting best performing key words as used by competitor sites.

Google Adwords – Develop keyword specific landing page(s) for targeted Pay-Per-Click (PPC) campaigns, designed to convert search visitors into prospects.

A blueprint that channels visitors deep into a content rich site, focussing on the benefits of your services that will enhance your company Image online to increase organic web traffic and improve search rankings.

A persuasive architecture to improve visitor conversion.

Improve marketing ROI – both online and offline: Create a custom Google analytics dashboard to measure and refine campaigns to monitor performance of marketing efforts.

Provide ongoing account management input and make appropriate strategic recommendations that will continue to improve the website’s ability to market your products and services.

An email marketing strategy that retains existing clients and prospects: Use email marketing to stay in touch with new and current clients. Increase the value proposition by providing personalised useful information about your services etc.

A Link building strategy for all micro sites & your website.

A full online marketing spreadsheet and budget for the year.

Call us now to learn more about our services.

Lead Generation

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Generating Leads from Your Website Have you stopped getting a significant number of new leads from your website? Have your conversions from leads to sales dropped off? Are your email mailing lists stale and not performing, drastically reducing your ROI How Does Lead Generation Work? There are agencies that specialise in providing qualified leads to […]

Generating Leads from Your Website

  • Have you stopped getting a significant number of new leads from your website?
  • Have your conversions from leads to sales dropped off?
  • Are your email mailing lists stale and not performing, drastically reducing your ROI

How Does Lead Generation Work?

There are agencies that specialise in providing qualified leads to businesses at a cost. The process of lead generation is actually very easy. A company develops a website or partnerships with several websites in which they promote and advertise your product or service. A consumer finds these directories or informational sites and they are able to complete an online quote request form. This form is submitted to this company. The buyer’s information is verified and matched to the appropriate providers. These matched leads are then sent via email to the prospective providers with full contact information and purchasing requirements.

What Business Industries use Lead Generation?

Lead generation could work for just about any business, but most industries using this type of marketing include insurance brokers, education institutions, office suppliers, and furniture stores. Trends show that lead generation will become even more popular in the future, especially for service oriented businesses.

Why Use Lead Generation?

Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission. Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is prequalified, before you ever receive the lead.

Lead generation has become popular with businesses because it enables a business to:

  • Determine pricing on a per lead basis
  • Choose the product or service they wish to offer to prospects
  • Select the geographical area that the business is interested in
  • Control the number of leads a business wishes to receive per month (this assists with budgeting)
  • Pay only for the leads that are received

Call us now to learn more about our services.

Online Credibility

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Achieving Online Credibility Online credibility is achieved through highly targeted and relevant content that gives real substance to your word of mouth marketing. You need a sticky site, one that your website visitor can enjoy and get all the information about your product or service. Content Blueprint When you add relevant content to your website […]

Achieving Online Credibility

Online credibility is achieved through highly targeted and relevant content that gives real substance to your word of mouth marketing. You need a sticky site, one that your website visitor can enjoy and get all the information about your product or service.

Content Blueprint

When you add relevant content to your website on an ongoing basis, the overall quality of your website increases and will then be recognised by search engines as a valuable content rich site. Every page is an opportunity to make a sale. We research and recommend the pages required, the content needed and the keywords to promote.

Online Testimonials

Displaying customer testimonials on relevant web pages can increase your conversion rate as visitors relate to and verify the validity of your claims. We recommend that you use audio, video and written testimonials to increase your online credibility and improve the chance of your visitor becoming your customer.

Use of Social Media

Using social media to distribute your content to channels such as blogs, YouTube, LinkedIn, Facebook, Squidoo, Hub Pages, Flickr and many more will initiate the conversation that contributes to your word of mouth marketing

Call us now to develop a content marketing blueprint that will build your online credibility & increase your sales.