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Category Archives: Services

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- August 18, 2015

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Online Reputation Management

- October 30, 2014

Online Reputation Management When prospective customers are searching for your company name in Google are they seeing websites with bad reviews of your products and services? Do you only want to have positive results in the top ten search rankings? The most common and easiest method to review the legitimacy of a company and their services […]

Online Reputation Management

When prospective customers are searching for your company name in Google are they seeing websites with bad reviews of your products and services? Do you only want to have positive results in the top ten search rankings?

The most common and easiest method to review the legitimacy of a company and their services is to do a search on a top search engine and to evaluate the results.

It is also common today that if people want to find more information about you, they turn to the web.

Negative articles, websites, blog posts, forums and other comments about your business may be costing you a dramatic loss in brand reputation and revenue.

Our goal is to build you a trusted Online Reputation and to move all the negative sites down and out of the top search rankings. We accomplish this by doing search engine optimisation on positive websites related to your business, which in turn, pushes the negative websites down.

 

Website Content Marketing

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Website Content Marketing When you add relevant content to your website on an ongoing basis, generally monthly, the overall quality of your website increases because it is recognised by search engines as a valuable content rich site. By optimising content with relevant keywords, you will get organic (free) focused traffic driven to your site.

Website Content Marketing

When you add relevant content to your website on an ongoing basis, generally monthly, the overall quality of your website increases because it is recognised by search engines as a valuable content rich site. By optimising content with relevant keywords, you will get organic (free) focused traffic driven to your site.

Social Media Marketing

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Social Media Marketing Trends on the web changes quite fast. What was considered good a couple of years ago, is now considered old. Search engines change their algorithms frequently and it has become necessary to constantly research changes on the net and new trends. Social Media Marketing (SMM) is at the forefront of internet marketing […]

Social Media Marketing

Trends on the web changes quite fast. What was considered good a couple of years ago, is now considered old. Search engines change their algorithms frequently and it has become necessary to constantly research changes on the net and new trends.

Social Media Marketing (SMM) is at the forefront of internet marketing and it is quite an exciting trend to be part of. It is a worldwide phenomena. Social Media Marketing focuses on marketing communication, branding and the social interaction with your target market.

SMM fosters two way communications rather than a one way broadcast of your marketing message like in the old days. To get the best results from SMM takes time and dedication. It is really not a quick and easy way to conduct business. It is all about building lasting relationships that later can result in business deals or sales leads.

Social Media Marketing makes use of multiple venues and multiple media types found online. The goal of these online tools is to engage and interact in many places and in many ways.

SMM gives people and businesses a chance to ask questions, talk, learn, network, bookmark, vote share information and opinions, give feedback on other social activities around a given topic, etc. It is not about marketing directly or selling.

Social Media Marketing can be used to:

  • Create a buzz online
  • Build a following
  • Communication with prospective/current customers

Link Building

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Link Building As a website owner you want to be at the top of popular search engines like Google for your products or services. The proven method of achieving a high search engine ranking is by having as many GOOD QUALITY links coming to your website as possible. WSI will implement a link-building strategy that […]

Link Building

As a website owner you want to be at the top of popular search engines like Google for your products or services.

The proven method of achieving a high search engine ranking is by having as many GOOD QUALITY links coming to your website as possible.

WSI will implement a link-building strategy that will get your website noticed in the search results.

Competitor Analysis

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WSI’s Online Competitor Analysis Report To be successful in online marketing, businesses must gain a search advantage over their competition. Not understanding your competitors’ online activities will result in lost opportunities. It is important to know what your competitors are doing on the internet so you can combat and reduce any advantage they may have. […]

WSI’s Online Competitor Analysis Report

To be successful in online marketing, businesses must gain a search advantage over their competition. Not understanding your competitors’ online activities will result in lost opportunities. It is important to know what your competitors are doing on the internet so you can combat and reduce any advantage they may have. By indentifying their online marketing strategies you will be in a position to exploit their weaknesses and leverage your company’s strengths to effectively acquire, retain and grow your customer base.

Why do I need a Competitor Analysis

We can provide detailed information on how your competitors are using the internet to promote their products and services.

  • Identify your compeitors’ search engine strategy.
  • Identify competitors’ paid search strategies, keywords and ads.
  • Estimate your competitors’ monthly online marketing budget
  • Identify email marketing campaigns

What WSI do for you

  • Review your website structure to ensure it doesn’t have structural or design problems.
  • Home page review of top competitor site.
  • Identify and produce a competitor analysis of the top 5 websites.
  • Identify competitors’ Organic Keyword phrases that rank in Google’s top 20.
  • Produce a PPC Keyword spreadsheet with bid price & cost per click.
  • Identify your competitor’s quality back links.
  • We provide a complete competitor dashboard including PPC keywords, daily spend, number of web pages, keyword phrases in the top 20, number of links and most importantly their strategy.
  • Includes a WebScan audit of all competitors comparing scores for accessibly, content, quality, optimized search and a site score. An indication of how good the website is and how your competitors stack up against each other.

Our Guarantee

We are confident you will find the report invaluable to plan your online marketing strategy. However if you are not satisfied with the report, we will give you your money back and we will retain the report.

Contact us now for your Online Competitor Review and we will discuss your requirements

Website Analytics

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Website Analytics Web Analytics, also referred to as website traffic analysis, gives you information that you can leverage to better understand how visitors are interacting with your website, and how you can dramatically increase your customer conversion rates. Every website must have business goals and defined objectives. When customers realise those goals, you have conversions. […]

Website Analytics

Web Analytics, also referred to as website traffic analysis, gives you information that you can leverage to better understand how visitors are interacting with your website, and how you can dramatically increase your customer conversion rates.

Every website must have business goals and defined objectives. When customers realise those goals, you have conversions. As the website owner, you can use metrics data to encourage visitors to purchase, subscribe, register, make referrals, or accomplish other goals that can be both measured and optimised. Yes, it’s possible to funnel Web analytics information directly to the bottom line and turn data into dollars. Contact WSI to find out how to follow the scent of a customer.

Use data effectively

Online, almost everything can be measured: unique visitors, clicks, engagement, buzz, open rates, conversions, demographics, branding and time spent are just a few examples of the many available metrics. Marketers and business owners like yourself embrace the very real potential of all this information – but often feel overwhelmed by mountains of data, or stymied by the technology that delivers the solutions.

So how should you determine what to measure? Establish a data-centric company culture? Make sense of all the data, charts and numbers at your fingertips – then turn it into action? Measure across channels (even offline)? Forecast? How do you best evaluate your Web Analytics data? Contact WSI to learn more.

Get a pulse on industry and competition

In case you are wondering, Web analytics isn’t just all about you. Competitive data can provide an apples-to-apples comparison of you to your online competitors and your industry. WSI can help provide data that enables you to gauge metrics such as the percentage share of industry visitors to your site; the campaigns competitors are running and how well they work; benchmarking search marketing; industry conversion rates, and more.

Get into your customer’s mind to gain greater profits

You can learn a great deal about who your visitors are and how they interact with your website. Web analytics can tell you how they arrived at your site -– did they arrive via a search engine, follow a link to your site, click on your pay-per-click ad, or type in your website address directly into their browser. You can tell how long they stayed on each page, where they clicked, what pages they viewed as well as from which page they exited your site.

Once you understand visitors’ behaviour, you will be able to identify and eliminate navigational obstacles that slow down or prevent visitors from completing the conversion goal. The result will be an improved visitor experience encouraging more conversions. WSI can show you a scientific, logically progressive way to make more money online using Web Analytics. Call for a meeting today!

Email Marketing

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Email Marketing – Fast, Affordable and Effective In today’s competitive UK business climate and challenging economy, retaining your customer base is critical to your success. Loyal customers stay longer with your company and recommend its services to others. Our email marketing and newsletter management programme affords your UK business a fast, affordable, and effective way […]

Email Marketing – Fast, Affordable and Effective

In today’s competitive UK business climate and challenging economy, retaining your customer base is critical to your success. Loyal customers stay longer with your company and recommend its services to others. Our email marketing and newsletter management programme affords your UK business a fast, affordable, and effective way for your message to reach the market and maintain direct contact with your customers.

Email marketing is extremely effective (when executed correctly) and so inexpensive that an entire industry has emerged to support it. A new millennium counterpart to traditional direct mail, email marketing offers unprecedented targeting capabilities allowing you to customise your messages to appeal to different groups of customers for much higher response rates.

Building a client email list should be a top priority for any business owner, but there is more to it than just collecting names and addresses.

Email marketing systems, such as those offered by your WSI Internet Consultant, are capable of categorising your customers on just about any criteria you can think of. This is important because the more relevant your message is to the recipient, the better your results will be. Want to run a promotion for customers in Eastbourne, Turnbridge Wells, or another specific Post Code range? You can do that. How about sending a different message to male customers in Brighton than you do to female customers in Brighton? You can do that too. You can even get creative and categorise Sussex, Surrey, or Kent customers based on the types of items they buy from you (and then notify them about new accessories, styles or models)! We can show you how to build this type of strategic targeting capability into your email marketing efforts quickly and easily.

The Top 4 Advantages of Email Marketing:

  • Unmatched customer targeting and tracking capability
  • Lowest cost per unit of any advertising medium
  • Creates ongoing awareness of your brand and offerings
  • Track and manage customer actions.

Why is email marketing important to your business?

Put simply, today’s consumer has a long list of buying options and a very short memory. If you do not give your customers some good reasons to stay, your competitors will give them a reason to leave. Full customer service and satisfaction drive profits.

  • It is far less expensive to cultivate your existing customer base and sell more services to them than it is to seek new, single-transaction customers. Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one.
  • Staying in regular contact with your customers is one of the best ways to remind them that you still exist and appreciate their business.
  • Regular email marketing newsletters, promotions and announcements will keep your business fresh in their minds, and they will appreciate the personalised and relevant information you are sending them.

Newsletters are about building customer loyalty and the Internet makes it easier than ever. Email marketing newsletters provide a solid hold without the expense or time-consuming process of direct mail and other types of print media. You receive nearly instant and measurable response to your news, special offers, and advertisements.

Why Choose the WSI Integrated Ad Solutions Programme?

A business profits when a professional handles newsletter management. We afford you a simple, reliable, cost-effective and convenient way to stay in contact with customers and gain new customers.

  • Reduce the cost of your existing client loyalty programme.
  • Cut the amount you spend on winning new business.
  • Reduce the time you invest in ‘staying in touch’ with customers.

People are extremely choosy about which newsletters they will allow into their overflowing inboxes. They will delete Spam and unsubscribe to poor newsletters. At WSI, we pay attention to the newsletters’ usability and to the design. By allowing WSI to design your email marketing newsletter or promotion and handle your newsletter management, you can rest assured that we will create a product that is pleasing to the eye, has a high scanability factor and has fast access.

Our Email Newsletter system is unique. Just look at some of the features and benefits:

  • You will love our UNIQUE REPORTING DASHBOARD. Not only can you monitor and judge the effectiveness of your email marketing campaign, it also gives you the ability to examine click-through rates on each individual offering and send out targeted emails to just those groups.
  • Our FULL SERVICE EMAIL MARKETING SOLUTION saves you time energy, and money, while building your most valuable business asset: a permission-marketing list of your customers.
    Get More For Less: Email marketing response rates are 20 – 30 – 40 times greater than traditional advertising.
  • Increasing repeat customers is your number one way to increase your profits… as much as 100%
    No Hassle – all you do is collect names at all customers touch points, and supply simple business graphics and text…. WE DO THE REST….
  • Professional List Management – all undeliverable emails are logged and the system updated. Your email marketing list will remain accurate and powerful.
  • Automated Contact – send thank you offers on important birth dates and customer anniversaries. Also for reminders – e.g. services due, tax returns, etc.
  • Immediate Results – over 80% of your responses to a promotion will happen within 48 hours.
    We Provide Newsletter Management Services You Need.

 

  • We provide many list building programmes such as: web site integration, in-store registration, promotions, etc
  • We will create your e-newsletters and e-postcards for you
  • We will supply point of sale posters and data collection cards
  • You will have your own dedicated email marketing campaign manager
  • Unlimited personalisation technology for extreme targeting
  • Real time reporting: open rates, click through rates, bounce back analysis
  • Event triggered emails (birthdays, anniversaries, reminders, etc.)
  • Database newsletter management systems included
  • Proprietary software and hardware technology scalable to handle any level of clients

We Manage Everything. The best part of our service is that it is hassle-free. We:

  • Build, manage and host the online newsletter management database of clients and prospects.
  • Produce and send out the email marketing newsletters and promotions.
  • Provide offline marketing material
  • Create an online registration system
  • We will handle unsubscribe requests.

 

How Much Does It Cost? Not nearly as much as you may think.

The initial set-up cost for our email marketing system includes the creation of your own personalised email template, the creation of the offline posters and the data collection forms, an online opt in/out system and ongoing support.

You then pay a newsletter management fee each month plus a production cost for each newsletter and a minimal charge for every name on your database that we mail to. For this small monthly fee, we will create your email marketing newsletter and send it to your list.

You do not need to invest in hardware, software or additional newsletter management personnel to produce the email marketing newsletter or promotional campaign.

For more information on our email marketing and newsletter management programmes, please contact us today!