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Communication Plans

WSI’s Internet Marketing Plan is a fully integrated plan that can be executed internally or outsourced to us to bring targeted traffic from search engines, directories and other websites over a long-term and on a consistent basis.

Communication and Internet Marketing Strategies

Once we understand your business, we can show you the most effective methods to create an online business strategy. One of the most important components is your competitor analysis. With WSI’s Webscan we can quickly and easily identify how your website competes against your competitors.

We will use this comprehensive competitor analysis highlighting your major online competitors and including all supporting organic and PPC information to provide an instant competitive advantage.

Search Engine optimisation – Design and propose a long term Organic Search Strategy that will get/keep your site at the top of search engines by indexing and targeting best performing key words as used by competitor sites.

Google Adwords – Develop keyword specific landing page(s) for targeted Pay-Per-Click (PPC) campaigns, designed to convert search visitors into prospects.

A blueprint that channels visitors deep into a content rich site, focussing on the benefits of your services that will enhance your company Image online to increase organic web traffic and improve search rankings.

A persuasive architecture to improve visitor conversion.

Improve marketing ROI – both online and offline: Create a custom Google analytics dashboard to measure and refine campaigns to monitor performance of marketing efforts.

Provide ongoing account management input and make appropriate strategic recommendations that will continue to improve the website’s ability to market your products and services.

An email marketing strategy that retains existing clients and prospects: Use email marketing to stay in touch with new and current clients. Increase the value proposition by providing personalised useful information about your services etc.

A Link building strategy for all micro sites & your website.

A full online marketing spreadsheet and budget for the year.

Call us now to learn more about our services.

Fast Facts

	We provide detailed information on how your competitors are using internet marketing.
	At WSI we have a 3-step plan to help businesses like yours identify and create the quality website content that Google loves.
	Pay-per-Click (PPC) advertising is an investment and just like any other it has to pay for itself.
	Conversion Architecture starts by defining your business goals and target audience, and then ensures that every element of your site persuades visitors to take the desired actions.
	Email marketing is a proven cost -effective method of keepiing in touch with prospects and existing customers.