To be successful in online marketing, businesses must gain a search advantage over their competition. Not understanding your competitors' online activities will result in lost opportunities. It is important to know what your competitors are doing on the internet so you can combat and reduce any advantage they may have. By indentifying their online marketing strategies you will be in a position to exploit their weaknesses and leverage your company's strengths to effectively acquire, retain and grow your customer base.
We can provide detailed information on how your competitors are using the internet to promote their products and services.
| The UK is the largest per capita eCommerce market and second largest online advertising market in the world. | |
| In 2009, the internet contributed an estimated £100 billion or 7.2% of GDP to the UK economy. | |
| The UK's internet economy is growing by 10% per year and is forecast to reach 10% of GDP by 2015. | |
| The UK is a net exporter of eCommerce goods and services, exporting £2.80 for every £1 it imports. | |
| The UK is a "power user" of the internet. More than 19 million of its 26 million households have an interent connection. | |
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According to figures for 2010 released by Gartner, smartphones accounted for 297 million (19%) of the 1.6 billion mobile phones sold that year. That's 72.1% more than in 2009. |
| The Coda Research Consultancy predict global smartphone sales of some 2.5 billion over the 2010-2015 period, and also suggest that mobile internet use via smartphones will increase 50 fold by the end of that period. |