Achieving Online Credibility
Online credibility is achieved through highly targeted and relevant content that gives real substance to your word of mouth marketing. You need a sticky site, one that your website visitor can enjoy and get all the information about your product or service.
When you add relevant content to your website on an ongoing basis, the overall quality of your website increases and will then be recognised by search engines as a valuable content rich site. Every page is an opportunity to make a sale. We research and recommend the pages required, the content needed and the keywords to promote.
Displaying customer testimonials on relevant web pages can increase your conversion rate as visitors relate to and verify the validity of your claims. We recommend that you use audio, video and written testimonials to increase your online credibility and improve the chance of your visitor becoming your customer.
Use of Social Media
Using social media to distribute your content to channels such as blogs, YouTube, LinkedIn, Facebook, Squidoo, Hub Pages, Flickr and many more will initiate the conversation that contributes to your word of mouth marketing