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Content Marketing

By adding relevant content to your website on an ongoing basis, generally monthly, the overall quality of your website increases and a as result your ranking in search engines also increases!

Website Content Creation

WSI have a 3 step process for content creation

Step 1 - Analyse your business objectives and target market for the best content plan

  • Your website will be evaluated for structure, content quality, inbound links and searches
  • We will collaborate with you to identify your goals and who you should be targeting
  • Your current website traffic and trends will be analysed

Step 2 - Keyword research and content implementation

  • Keyword analysis, research on target markets, industry sources and the Internet.
  • Link building through newsletters, blogs, forums and relevant industry websites
  • Write and edit quality content filled with keywords
  • Blogs and Social Media keep visitors coming back and increase the quality of your website
  • Press releases will be written and distributed on relevant websites
  • Videos can be made and posted with inbound links, as well as pod casts for audio marketing

Step 3 - Managing your content and measuring your results

  • Search engine rankings and the activity on your website will be analysed.
  • Monthly reporting to show you how your website is improving.
  • Recommendations on how we can continually increase your website's content quality.

 

Fast Facts
The UK is the largest per capita eCommerce market and second largest online advertising market in the world.
In 2009, the internet contributed an estimated £100 billion or 7.2% of GDP to the UK economy.
The UK's internet economy is growing by 10% per year and is forecast to reach 10% of GDP by 2015.
The UK is a net exporter of eCommerce goods and services, exporting £2.80 for every £1 it imports.
The UK is a "power user" of the internet. More than 19 million of its 26 million households have an interent connection.
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