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Paid Search Marketing

"Reach targeted leads that will be funnelled to your website instead of your competitor’s."

Pay-per-Click Landing Pages

Once your potential customers click through your pay per click ads, they must land on an effective landing page for you to convert them. A conversion occurs when a visitor to your landing page takes a desired action such as a purchase, download or form fill. At WSI Marketing we’ll come with strategies to ensure that you have high conversion rates by;

Writing persuasive copy
Designing neat and easy-to-read landing pages
Include relevant and prominent call to actions
Set up split A-B testing landing pages
Use of your logos and color to highlight your brand.
Including a form on the landing page
Measuring the actual number of contacts coming from the landing page
Track key performance on all pages and constantly testing the landing pages
Remove elements that may distract eye path from flow toward the goal
Optimize the PPC landing pages for natural search

A good landing page that includes aspects listed above will keep your potential clients involved and get them to take the desired action. Let us create good landing pages that meet your business objectives.

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Fast Facts

	If you want to rank on Page 1 of google you need to understand how search engines work.
	87% of traffic to a website comes from a search engine.
	What Google wants is for businesses to provide content that is relevant at precisely the moment someone is looking for the information.
	In light of the economy, advertisers are moving spend from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness.
	Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings.