Get Your Site Review

Lead Generation

Imagine walking into your office every morning and finding ten hot leads flowing into your inbox. Using the technology of the Internet you can now have leads generated and sent to you on a daily basis.

Generating Leads from Your Website

Have you stopped getting a significant number of new leads from your website?
Have your conversions from leads to sales dropped off?
Are your email mailing lists stale and not performing, drastically reducing your ROI

How Does Lead Generation Work?

There are agencies that specialise in providing qualified leads to businesses at a cost. The process of lead generation is actually very easy. A company develops a website or partnerships with several websites in which they promote and advertise your product or service. A consumer finds these directories or informational sites and they are able to complete an online quote request form. This form is submitted to this company. The buyer’s information is verified and matched to the appropriate providers. These matched leads are then sent via email to the prospective providers with full contact information and purchasing requirements.

What Business Industries use Lead Generation?

Lead generation could work for just about any business, but most industries using this type of marketing include insurance brokers, education institutions, office suppliers, and furniture stores. Trends show that lead generation will become even more popular in the future, especially for service oriented businesses.

Why Use Lead Generation?

Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission. Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is prequalified, before you ever receive the lead.

Lead generation has become popular with businesses because it enables a business to:

Determine pricing on a per lead basis
Choose the product or service they wish to offer to prospects
Select the geographical area that the business is interested in
Control the number of leads a business wishes to receive per month (this assists with budgeting)
Pay only for the leads that are received

Call us now to learn more about our services.

Fast Facts

	How much would you spend to obtain a new client?
	How much are you prepared to spend on lead generation to achieve your monthly goals?
	Every page is an opportunity to make a sale. Content on a page is an investment to your business, not a marketing expense.
	Analyse your business objectives, evaluate your existing site, identify goals and who you should be targeting.
	Lead generation is a combination of competitor analysis, content marketing, SEO, PPC and Social Media Optimisation
	It will generate more visitors, increase your sales and lower your cost per sale.