Earlier in the week we looked at Why Content is King when in comes to websites. Today we look at the final part of the discussion.

With content management you have a new dilemma. Not only do you have to keep the content fresh and / or growing, but you have to ensure it is portraying the right image for your business, that it is relevant, interesting and appropriate. Do you do it yourself with internal resources or do you outsource to the experts? If it’s the equivalent of one man and a teaspoon, digging your way to victory is going to be slow progress. more...

Earlier this week we looked at why Content is King when it comes to websites. In Part II we continue this discusson....

Copy that works well in magazines, brochures and flyers may not work so well as web pages. Content for the web needs, by and large, to be concise and to the point (unless you have a very specialist or patient audience). Be prepared to tailor your content to suit the medium, or – if words are not your strong point – brief a copywriter on the key points that need to be expressed so that they can rework existing material as and where needed. more...

When it comes to websites, content is king. It’s a mantra that is worth remembering no matter how much search engine optimisation or social media hype we hear. A website with no worthwhile content is always going to be a case of the “Emperor’s New Website”. It will neither appeal to the search engines nor the human visitors. more...

Earlier this week we looked at part I of why Social Media can be good for business. Here are parts 6 - 10.

6. Get your Hands Dirty – There is no greater way to benefit from social media than to get adequate education and hands on training of how to use social media (create user profiles, followers, ads). more...

Last month I tried to explain what Social Media is all about. As promised this month I hope to show how it fits into your business. more...

To answer the topic question – yes, most definitely. By adding a blog to your website and writing optimized blog posts on it can improve your overall organic SEO (Search Engine Optimisation) rankings drastically. more...

Shortened URLs have become very common place online these days, and have become even better tools for internet marketing.  Most people have seen shortened URLs on Facebook and Twitter (especially due to 140 character limit) such as: bit.ly, ow.ly, and many many others. (example: http://bit.ly/bsAOhH) more...

In Part II we looked at some interesting facts on Twitter. In Part III we examine whether Social Media Networks are Right for your Business? more...

In Part I we looked at the buzz around Social Media. In Part II we look at the latest and most talked about addition to the social media phenomenon - Twitter.

Twitter enables individuals and companies to update their friends, clients and contacts about their activities with real-time 140 character entries through their computer or mobile device. Whilst many of these entries are of limited interest, companies are beginning to exploit the service as a sales and marketing tool. Twitter is being used to carry out customer research, gather information and advice, and respond to customer queries, promote special offers, recruit employees and much more. more...

Don’t know a tweet from a twit?  more...