Internet marketing activities are generally focused on three goals:
WSI’s Internet marketing system consists of 5 key components:
The core principle of an Internet Marketing System is to build targeted traffic – driving interested customers to your website and converting that interest into increased business. To get the best return on your investment, it is advised that you use several of the above techniques in conjunction with each other.
| The UK is the largest per capita eCommerce market and second largest online advertising market in the world. | |
| In 2009, the internet contributed an estimated £100 billion or 7.2% of GDP to the UK economy. | |
| The UK's internet economy is growing by 10% per year and is forecast to reach 10% of GDP by 2015. | |
| The UK is a net exporter of eCommerce goods and services, exporting £2.80 for every £1 it imports. | |
| The UK is a "power user" of the internet. More than 19 million of its 26 million households have an interent connection. |