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Social Media Marketing

........... gives people and businesses a chance to ask questions, talk, learn, network, bookmark, vote share information and opinions, give feedback on other social activities around a given topic. It is not about marketing directly or selling..

Social Networking

Social Networking involves the sharing of interests and information by connecting with other like minded people via the web. Social Networking is all about building lasting relationships.

Micro-blogging tools like Twitter fall under the general category of Social Networking as do popular social bookmarking websites like Technorati, Del.icio.us, Digg and Stumbleupon. On these applications users can add their own keywords (tags) to web pages and blogs.

Social networking is related to social bookmarking: you can make as many bookmarks on the Web as you can possibly stand to do, but once you start sharing these bookmarks with other people, interacting with them, starting conversations through a variety of methodologies, you are networking. You are part of the social networking community.

Social Networking can be used to accomplish serious goals, such as increasing your visibility and raising brand awareness.

Fast Facts

	The UK is the largest per capita eCommerce market and second largest online advertising market in the world.
	In 2009, the internet contributed an estimated £100 billion or 7.2% of GDP to the UK economy.
	The UK's internet economy is growing by 10% per year and is forecast to reach 10% of GDP by 2015.
	The UK is a net exporter of eCommerce goods and services, exporting £2.80 for every £1 it imports.
	The UK is a "power user" of the internet. More than 19 million of its 26 million households have an interent connection.