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7 Key Steps for Achieving Website Success

- May 26, 2016

Developing an engaging mobile ready website that converts visitors into leads and leads into buyers will provide an effective help for your digital marketing campaigns and will lay the foundation for your online success. Here are 7 key steps for achieving website success 1. Discovery Understand what you need. Your website may have many marketing […]

Developing an engaging mobile ready website that converts visitors into leads and leads into buyers will provide an effective help for your digital marketing campaigns and will lay the foundation for your online success.

Here are 7 key steps for achieving website success

1. Discovery

Understand what you need. Your website may have many marketing objectives but it’s important to focus on what your clients and potential clients want. Using buyer personas is an ideal starting point to guide you in the right direction.

2. Budget

Think investment – not cost. A website is no longer a static shop window. It’s an interactive platform that will keep your clients engaged and create brand loyalty. Your digital marketing budget should reflect this.

3. Planning

Crucial to your success. In addition to planning your website, you’ll need a complete marketing plan that includes other online marketing strategies that will attract visitors to your site. Only then are you ready to start constructing a full digital marketing campaign.

4. Design and Build

If the discovery and planning stages are successful, the design and development strategy for your website will become obvious as your online objectives will guide the construction.

5. Test and Debug

This step is often rushed but is vital for delivering a great customer experience. Make sure you allocate enough time for all the necessary quality and user experience checks to be completed thoroughly.

6. Pre and Post Launch Activities

It’s important to capitalise on the marketing opportunities your new website will provide when launched. Incorporate and maximise your social media coverage, search engine exposure and data capture.

7. Analyse and Improve

Regular measurement and analysis of the data your website can provide will allow you to continually tweak and improve to ensure you achieve a generous return on your website investment.

WSI have been designing and building websites in Eastbourne for over 10 years. If you would like help to improve your online presence get in touch!

 

 

 

info@wsileadingwebdevelopment.co.uk or 01323 724159.