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What is Content Marketing?
Content Marketing allows you to communicate with your customers and prospects while avoiding the salesman routine that often sends potential clients running for the hills. It is non-interruption marketing.
Rather than bombarding your audience with sales talk, you feed them credible information that educates them.
The essence of the Content Marketing Strategy is the belief that if you deliver consistent valuable information to buyers, they ultimately reward you with their business and loyalty.
Fast Facts
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The UK is the largest per capita eCommerce market and second largest online advertising market in the world. |
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In 2009, the internet contributed an estimated £100 billion or 7.2% of GDP to the UK economy. |
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The UK's internet economy is growing by 10% per year and is forecast to reach 10% of GDP by 2015. |
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The UK is a net exporter of eCommerce goods and services, exporting £2.80 for every £1 it imports. |
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The UK is a "power user" of the internet. More than 19 million of its 26 million households have an interent connection. |