Link Building is an essential part of SEO and Internet Marketing and is a powerful way to boost your websiteΓÇÖs presence in the search engines. Building quality in-bound links from respected websites and portals increases the popularity of your website.
The theory goes something like this: The search engine powers-that-be, have decided that if other sites are linking to your site, it must be a winner; therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones.
Most search engines are thought to place some emphasis on link popularity in their ranking algorithm. Some people believe that the number of sites pointing to your site is what determines your link popularity, and the more links there are, the higher your ranking will be. However, that is only partially true. The search engines (and those that programme them) are not stupid. They are used to search engine spammers trying to cheat their way into getting a high ranking. Because of this, the search engines are not just looking for the number of links that point to a site, but the quality of those links.
| The UK is the largest per capita eCommerce market and second largest online advertising market in the world. | |
| In 2009, the internet contributed an estimated £100 billion or 7.2% of GDP to the UK economy. | |
| The UK's internet economy is growing by 10% per year and is forecast to reach 10% of GDP by 2015. | |
| The UK is a net exporter of eCommerce goods and services, exporting £2.80 for every £1 it imports. | |
| The UK is a "power user" of the internet. More than 19 million of its 26 million households have an interent connection. |